Erik lives between London, Wiltshire and Los Angeles with Natalie, their two daughters from her previous marriage, Bella, 18, and Ava, 12, and five-month-old son Jet Everest Torstensson, whose ‘much yearned for’ arrival was far from your average birth announcement.

Founded by Swedish designers Jens Grede and Erik Torstensson in 2012, FRAME denim NYC is filled with the contemporary pieces your wardrobe demands. From high-waisted skinnies to retro flares and slouchy boyfriend jeans, these denim staples complete any look with a casual-cool aesthetic that’s as versatile as it is on-trend.

Like many designers, 2020 has afforded FRAME’s co-founders and co-creative directors Jens Grede and Erik Torstensson the opportunity to assess what’s important to the continued success of their label. One issue that’s been front of mind is sustainability: both expanding on … frame denim FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London based Swedes behind The Saturday Group, the global fashion business and INDUSTRIE magazine. The pair wanted to create the perfect pair of jeans, by bringing together the quality and heritage of denim manufacturing in Los Angeles, with the influence of a London style, cut and fit. FRAME was founded in 2012 by Jens Grede and Erik Torstensson, the two London based Swedes behind The Saturday Group, the global fashion business and INDUSTRIE magazine. The pair wanted to create the perfect pair of jeans, by bringing together the quality and heritage of denim FRAME was launched by a group of friends from London and California who wanted to create the perfect pair of jeans – "we've been obsessed by denim for the better part of 15 years," comments Jens Grede and Erik Torstensson.

Erik torstensson frame denim

Founders Erik Torstensson and Jens Grede handed over creative control to Weber, who shot the campaign at his Golden Beach estate in Florida. Torstensson and Grede sent Weber a box of denim and simply asked for a modern interpretation of the material. The result? Frame Denim hat die Jeans immer wieder neu erfunden.

Det kanske låter som en omöjlighet när det kommer till jeans, det sa alla att det var också. Men med vår erfarenhet av marknadsföring, och det nätverk vi har, tyckte vi att det var en bra början”, säger Erik Torstensson. ”Vi hade ingen storslagen plan när vi började göra Frame.

FRAME is an American fashion brand renowned for its collections in denim, cotton, leather and cashmere. The company’s founders Erik Torstensson and Jens Grede strive to design a modern versatile wardrobe through signature denim fits, cotton shirting and coveted leather pieces. Jeans geniuses: meet the men behind the rapid rise of Frame denim.

Erik Torstensson och Jens Grede – grundarna till jeansmärket Frame – har Beyoncé, Rihanna och Kate Moss bland sina fans. Text: Victor

2020-02-03 The L.A.-based brand is expected to top $400 million in sales next year, as founders Jens Grede and Erik Torstensson talk retail expansion. Frame Maps Out Global Lifestyle Strategy, Retail Frame Denim - Jeans die weibliche Formen betonen. Jeans sind aus unserer urbanen europäischen Kultur nicht mehr wegzudenken. Daher setzten sich das in London ansässige Paar mit schwedischen Wurzeln, Jens Grede und Erik Torstensson, das Ziel die perfekte Jeans für die moderne Frau zu schaffen. 2012 gründeten sie ihr Label Frame Denim und machten sich ans Werk. Frame (stylized as FRAME) is an American fashion-retail company that designs and sells high-end clothing for men and women.

2016-09-20 2018-02-18 Frame Denim: Fall/Winter 2014 collection - Photo by Erik Torstensson Jeans is one of the cult pieces of clothing that made history, and that cannot lack in a wardrobe. Frame is an American fashion brand founded in 2012 by Erik Torstensson and Jens Grede known for its denim, cotton, leather and cashmere collections.
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Swedes Erik Torstensson and Jens Grede shook up the saturated denim industry in 2012 when they started their label Frame, but one pair of $200 skinny stretch jeans called Le Skinny de Jeanne Jeans geniuses: meet the men behind the rapid rise of Frame denim. How Jens Grede and Erik Torstensson built a contemporary denim empire in just five years — one pair of jeans at a time. Erik Torstensson and Jens Grede of FRAME Denim have quite the history in the fashion business. Torstensson was the youngest student ever at the prestigious Swedish Berghs School of Communication, while Grede built a cult following at Stockholm New, an indie fashion magazine.

As of 2014, companies in the Saturday Group are active in creative, digital, e-commerce, publicity, licensing, sales and distribution, talent brokering and brand management.
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Los Angeles-based founders Erik Torstensson and Jens Grede launched Frame with a mission to design a modern, versatile wardrobe using sustainable and fair manufacturing practices. Since its inception in 2012, the brand has evolved from making handcrafted signature denim fits to offering accessories and ready-to-wear collections that include

2016-04-27 · Erik Torstensson and Jens Grede aren’t household names outside of the creative industries, but the women who dress in the Swedish duo’s booming denim line, Frame, certainly are. It therefore makes perfect sense for Frame’s first store to open its doors on Melrose Place, an area that invites visions of the brand’s long-limbed Angeleno audience. Founded by Swedish design duo Messrs Jens Grede and Erik Torstensson, FRAME combines an urban aesthetic with California’s heritage of denim manufacturing. Cutting-edge style and faultless quality are at the heart of the brand. Look out for the tees and sweatshirts, too.